El Grito Festival

This family oriented, free Hispanic Heritage festival is hosted by Norsan Media. The event commemorates Mexican Independence Day since it’s one of the Hispanic community’s most significant celebrations. The festival is rightfully named “El Grito” as it marks Mexican Independence Day with a “cry of independence” or Grito as it was done in 1810 to motivate Mexicans to declare independence from the Spanish regime.

Regional Mexican live music is a very important element of this event and has included world renown artists. El Grito features an appearance by the Mexican Consulate and an official Hispanic Heritage Proclamation by the North Carolina Governor. Live events such as Lucha Libre, Children’s Fun Zone, and Cultural Dance presentations give this festival a special and attractive flare. This festival is always FREE and open to the public!

Event Features

  • Folkloric Dances
  • Competitions and Giveaways
  • International and local Regional Mexican music performances
  • Authentic International food and treats
  • A marketplace full of assorted cultural goods
  • Free activities for the whole family
  • Children's Fun Zone
  • Zumba dancing
  • Live Lucha Libre Show
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Why Sponsor?

Come out and join us at an unforgettable cultural experience as you continue to expose your company to the Latino market. Benefits to sponsors include access to high-volume pedestrian traffic, promotion through El Grito event marketing campaign, the opportunity to be part of a commemorative cultural community event, and the chance to engage with a family-friendly audience.

  • Comprehensive media campaign to promote event
  • Experiential marketing and product sampling to high-volume pedestrian traffic
  • Venue friendly site for corporate image enhancement
  • Energetic and interactive atmosphere to communicate your message

Past and Present Sponsors:

Video Promo

Cultural Event

Enjoy authentic folkloric dances and Mariachi entertainment. A variety of dishes representing different Latin American countries that is sure to please every palate. Tasty treats and “antojitos” sold throughout the festival.

Family Event

Free family event, come celebrate El Grito with all of Norsan Media platforms. Free games including inflatable interactive games, bounce houses, knocker balls and free soccer clinics. Enjoy authentic Lucha Libre presentations, meet and greet “luchadores” and visit our great sponsor tents for giveaways.

New Location

Event Map

3800 Shamrock Dr, Charlotte, NC 28215

El Grito Festival

Who we are

Norsan Media’s media properties are located in some of the nation’s top emerging Hispanic markets – Charlotte, NC, Triad, NC (Greensboro, Winston-Salem, High Point), Columbia, SC, Charleston, SC and Jacksonville, FL. Norsan Media’s stations cover a large range of Spanish formats including Regional Mexican, Latin Pop, News/Sports Talk, and Regional Mexican CHR. Norsan Media delivers a 360-degree approach to each market with large-scale Hispanic festivals, newspaper, TV and digital media complementing their radio properties. In each of our markets, we strive to provide the best media experience for our listeners and clients


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